According to CCC’s survey, Human Resources/
Education or Marketing/Communications teams are the departments who most frequently add music to presentations and videos.
978.750.8400 (Option 3)
Is Your Music From
a Legitimate Source?
14% purchase music from Amazon or iTunes. When you get music from Amazon or iTunes, you don’t get reuse or sync rights.
More than three-quarters of survey respondents couldn’t say for sure whether their organization has a license to use music for work projects.
Knowing whether music tracks are properly licensed is a major challenge and requires education and training for your employees.
40% of respondents do not know the origin of their music files.
15% said they use music in videos for external-facing events.
permit the inclusion or “syncing” of recorded music in a video or presentation.
How Music is Used
Find High-Quality Licensed Music with RightFind Music
Different types of music licenses are required depending on your use:
Finding relevant sources and getting permissions were the biggest hurdles for 37% of those who replied to the survey.
The Knowledge Gap
Employees using music often don’t know where to acquire high-quality licensed music. Or they’re unaware of music licensing requirements altogether for copyright-compliant usage.
© 2016 Copyright Clearance Center, Inc. All rights reserved.
Hurdles to Using Music
This knowledge gap creates potential exposure to copyright infringement claims. But with that knowledge, employees also experience difficulty in finding cost-effective ways of incorporating music into audio-visual presentations.
30% of respondents say music is used monthly or weekly.
Increasingly, marketing, training and sales teams turn to music to attract and engage colleagues, customers and prospects. However, finding the right music track and then acquiring permission to use it in presentations and videos can be time-consuming and expensive.
enable the use of music in the creation of a physical item, like a CD, or something containing a music on a chip such as a greeting card or novelty.
permit the public performance of music whether in venues (like stadiums or bars) or through broadcasting, cablecasting and the like
Music use is on the rise and finding its way into different teams in every office. A quick visit to LinkedIn and other social media platforms finds companies use audio-video productions to attract employees, highlight business accomplishments and reach new—usually younger—audiences.
24% of respondents
said they use music in videos for internal use and presentations for internal use.
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Who's Calling the Tune?
14% purchase directly from publishers.
The right to perform music is not the same as the right to
sync it up with a visual presentation.
Synchronization, or sync, rights are legally required to use recorded music in combination with other media such as presentations and videos.
Copyright Clearance Center (CCC) surveyed corporate marketing, sales, communications and training professionals in organizations of at least 500 employees on their use of music in the workplace.
Get in Sync: All Music Licenses Are Not the Same
56% agreed that music adds value to a work-related event. Music creates a mood, adds excitement or defines the tone of an event or video, according to survey answers.
Where Employees Get Music
for Office Use
The right to perform music is not the same as the right to sync it up with a visual presentation.
How Often is Music
Used at Work?
RightFind Music and the Music Use License from CCC help you find music tracks to create engaging presentations and videos to make powerful connections with your audience — while simplifying copyright compliance.
Contact us to learn more about RightFind Music: